✨ Social Media ✨
Social media creation, strategy, management and content
VML (formerly Wunderman Thompson)
Senior Copywriter | Dec. 2021 - Present
Freelance Copywriter + Strategist | Sept. 2020 - Dec. 2021
From 2020-2021, I helped grow the newly-acquired Samsung US social accounts. At first, I helped with YouTube strategy and organization, and then moved onto copywriting ALL of their social media alongside designer Tyler Reardon.
As the business grew, I joined Wunderman Thompson full-time and became the social creative lead for Samsung’s Home Electronics devices. I guided junior copywriters, helped concept and write posts, created briefs for influencers like Alex Proba, and also wrote a lot of paid media and product copy.
In 2024 I joined Swift (also a VML agency) as the lead copywriter on the Google account. For a few months I was *the* voice of Google Pixel on Threads, responding in real time to cultural moments or other trending posts. With an ever-growing team, we took on the Fitbit, Google Pixel, and the Made By Google socials, which were also fun. Since then, I’ve created dozens of posts for Google across all social platforms. :)
Soft Launch
For Valentine’s Day, we wanted to make light of how some people aren’t quite ready to show off their new boos. I shot some epic photos of my friend Nick holding some flowers, and then used Magic Editor to resize them and cover his face.
Designer: Miranda Lee
CDs: Daria Milligan & Jared Johnsen
Planception
Making the most of your summer means making plans in the middle of plans. I came up with the idea of “planception” to show how Smart Replies can help you manage this time of year.
Designer: Em Panico
CDs: Daria Milligan & Jared Johnsen
Touch grass, without losing touch
In order to connect with nature, we like to disconnect from the grid. We cycled through all the amazing places you can go with Satellite SOS, while keeping the tone social-friendly.
Designer: Em Panico
CDs: Daria Milligan & Jared Johnsen
More social posts
Plastic Sunshine
Freelance social media strategist, community manager, and copywriter | April 2019 - Sept. 2020
Community Manager for Bay Point Landing
April ‘19-Sept. ‘20
Community Manager for Olio E Osso
Sept.-Dec. ‘19
Community Manager for Pruf Cultivar
July ‘19-Feb. ‘20
Community Manager for Plastic Sunshine
Aug. ‘19-Feb. ‘20
From 2019-2020 I was a sort of a jack-of-all-trades for Portland-based agency Plastic Sunshine. I worked as a copywriter, social media strategist, community manager, and content creator for several of their accounts ^^. This is when hashtagging was a major thing.
Bay Point Landing was particularly fun - I would drive down to the resort and come up with ideas, then shoot a bunch of content for stories, posts, etc. on my phone. #Exploregon #Wanderlust #PNW
I also wrote some of the posts for Plastic Sunshine’s Linkedin and whatever else they wanted to post online.
