✨ Social Media ✨
Social media writing, strategy, management and content
VML (formerly Wunderman Thompson)
Senior Copywriter | Dec. 2021 - Present
Freelance Copywriter + Strategist | Sept. 2020 - Dec. 2021
From 2020-2021, I helped grow the newly-acquired Samsung US social accounts. At first, I helped with YouTube strategy and organization, and then moved onto copywriting ALL of their social media alongside designer Tyler Reardon.
As the business grew, I joined Wunderman Thompson full-time and became the social creative lead for Samsung’s Home Electronics devices. I guided junior copywriters, helped concept and write posts, created briefs for influencers like Alex Proba, and also wrote a lot of paid media and product copy.
In 2024 I joined Swift (also a VML agency) as the lead copywriter on the Google account. For a few months I was *the* voice of the Google Pixel Threads account, responding in real time to cultural moments or other trending posts. With an ever-growing team, we took on the Fitbit, Google Pixel, and Made By Google socials, which were also fun. :)
Plastic Sunshine
Freelance social media strategist, community manager, and copywriter | April 2019 - Sept. 2020
Community Manager for Bay Point Landing
April ‘19-Sept. ‘20
Community Manager for Olio E Osso
Sept.-Dec. ‘19
Community Manager for Pruf Cultivar
July ‘19-Feb. ‘20
Community Manager for Plastic Sunshine
Aug. ‘19-Feb. ‘20
From 2019-2020 I was a sort of a jack-of-all-trades for Portland-based agency Plastic Sunshine. I worked as a copywriter, social media strategist, community manager, and content creator for several of their accounts ^^. This is when hashtagging was a major thing.
Bay Point Landing was particularly fun - I would drive down to the resort and come up with ideas, then shoot a bunch of content for stories, posts, etc. on my phone. #Exploregon #Wanderlust #PNW
I also wrote some of the posts for Plastic Sunshine’s Linkedin and whatever else they wanted to post online.
